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- Typical qualifications for this area of business are is a high level Marketing or Business related degree, e.g. an MBA. As a key skill is to be able to interact with technical staff
- This requires to be skilled not only in competitor analysis, market research, and technical writing, but also in more business oriented activities like conducting ROI and NPV analyses on technology investments, strategizing how the decision criteria of the prospects or customers can be changed so that they buy the company's product vis-a-vis the competitor's product, etc.
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take a product's requirements from the customers and create a product requirements document which will be used by the engineering team to build the product, outbound tasks like giving product demonstrations in trade shows, creating marketing collateral like data sheets. |
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