• Managing SEO, SEM, SMM, digital display, affiliate departments on a daily basis.
• Monitor accuracy of content throughout the website, and updating using CMS.
• Planning and auditing paid search campaigns across Google, Facebook and display advertising network
• Providing recommendations and devising strategies for campaign structuring, keyword opportunities, audience targeting, automated bidding and user of display networks
• Defining KPIs and appropriate measurement strategies, and producing and delivering high impact performance reports to marketing team.
• Recommending/Guiding information for improving online media strategy
• Keyword research and analyze traffic with ranking reports
• Analyzing: trends and changes to search algorithms and identifying key opportunities; site architectures, and informative recommendation.
• Develop social networking initiatives and continue to grow our social media campaign
• Track and analyze competitive market and websites, including competitive product offerings and promotional activity
• Develop the websites content, SEO, affiliate program and online marketing.
• Develop mail shot campaigns and monitor their effectiveness.
• Further develop and refine our brand messages.
Desired Skills and Experience :-
• Bachelor degree in business, marketing, communications or equivalent work- relates experience.
• Minimum of 2 years’ experience of developing and managing online marketing campaigns including website design, social media sites and affiliate programs.
• Excellent content management, SEO and link management skills.
• Proven experience in designing and implementing online surveys, mailshots and direct response campaigns.
• Good ICT skills, including MS Word, PowerPoint, Excel, database management and CRM.
• Proven experience of using natural search and online marketing tools such as Google, Facebook, YouTube, LinkedIn, Twitter, Wordpress, tripadvisor, blogs, etc.
• Excellent communication and writing skills.
• Can work on multi-tasks, eager to learn new things and good attitude
• Take initiative, is creative and is a self-starter