responsibilities 1 sales strategy planning & budget responsibility 1 1 influencing and implementing the annual sales strategy within the overall annual business goals 1 2 the annual sales plan a forecast document reporting monthly to achieve sell out and new business opportunities 1 3 display analytical skills to review and research the sales environment to define potential opportunities 1 4 setting and managing the sales budget submitting the budget for approval by management and ongoing budget management throughout the year 1 5 customer perspective in the annual pricing strategy maintain all agreed margins 1 6 deliver an annual sales review at the end of the season to include full market analysis 2 marketing collateral & packaging 2 1 develop the key message for each season 2 2 management and design of all marketing collateral to include merchandising brochures posters event materials adverts 2 3 sourcing and print management of all marketing collateral 2 4 produce marketing input into product development 2 5 manage the sourcing of all branded packaging materials packaging improvement npd requirement 3 advertising pr & promotion 3 1 develop an advertising campaign to an agreed annual budget 3 2 develop promotions with associate media to promote the brand in a cost effective 3 3 manage the pr agency for the annual and year round coverage to include clear briefing on message and building journalist relationships 3 4 create local pr opportunities and activities to build the brand year round 3 5 create trade pr to include press releases building trade press relationships & opportunities 3 6 analyse performance and understand where there are further business opportunities 3 7 plan and implement menu updates quarterly 3 8 develop an annual calendar of promotion activity for all stores restaurants and cafes working closely with finance to monitor the cost of activity redemption 3 9 develop activity to drive footfall into restaurants utilising key channels crm social media digital media in store pos and advertising 4 technology and advocacy 4 1 lead and develop a new loyalty app for the restaurants 4 2 develop a scalable home delivery service 4 3 build our crm database vipie club and engage with this audience on a monthly basis with engaging communications and offers 4 4 work closely with the stores to drive up reviews of our restaurants consumers pr bloggers