Fitness First (Thailand) Limited

Business type : Services

Customer Lifecycle Executive Urgently required

Job Location : Bangkok(Bang Rak)

Occupation : Marketing/Public Relations Sub Occupation : Marketing General

Work pattern : Full Time Type

Job Level : Staff

Number of receptions : 1 position

Salary (Baht) : Negotiable

working days : Monday-Friday

Holiday : Saturday, Sunday

Working hours : 09:00 - 18:00

other work : Hybrid work after probation

Responsible

Develop an in-depth understanding of various consumer touchpoints within the ownership cycle, with a focus on maximizing customer lifetime value.

Lead efforts to drive increased engagement through the reduction of app churn rates and the implementation of strategies to increase repurchase rates.

Identify opportunities for in-app acquisition and retention, and drive digital marketing campaigns to grow customer lifetime value.

Collaborate with cross-functional teams to understand customer journeys and leverage data insights and analytics to enhance segmentation and targeting strategies.

Elevate lifecycle marketing efforts through the implementation of segment- and trigger-based communication tests and promotional strategies.

Conduct A/B testing and leverage analytics to optimize funnels, lower customer acquisition costs, and increase repurchase rates.

Implement segmentation, targeting, and personalization tactics to improve response and conversion rates across digital touchpoints.

Work closely with key stakeholders to drive personalization initiatives throughout the customer lifecycle.

Qualification

Gender : Not specified

Age(Yr) : 25 - 35

Education Level : Bachelor's Degree - Doctor's Degree

Experience(Yr) : 3 - More than 10

Knowledge and competence qualifications

Bachelor's degree or above in Marketing, Business Administration, or related field.

Proven experience for 3-5 years in customer lifecycle management, CRM retention, or digital marketing, preferably within the fitness industry.

Strong analytical skills with the ability to interpret data and derive actionable insights.

Experience with A/B testing, funnel optimization, and marketing ROI analysis.

Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

Proficiency in CRM software and digital marketing platforms.

A passion for fitness and a deep understanding of consumer behavior in the fitness industry is a plus.

Benefit

Medical insurance

Social Security

By agreement of the company

Contact

Contact Name : Human Resources Department

Contact Phone : 02-118-6600

Company contact information

Sathorn Square Building, 98, North Sathorn Road, , Khwaeng Si Lom, Bang Rak, Bangkok 10500 Thailand

Expedition

N/A
Chong Nonsi
N/A
N/A
N/A

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Update date : 07/06/2025

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