Responsible for content marketing operations in the fashion category within assigned countries (Thailand / Indonesia / Vietnam). Lead three key areas—social media, community, and content—while managing the local team to achieve brand awareness, business growth, user acquisition, and reputation management goals.

Develop and execute content marketing strategies tailored to Southeast Asia’s fast fashion industry. Lead platform strategies for key local channels such as Instagram and TikTok, including:

Official and matrix account operations

Content planning and creation

Community engagement

Paid media strategy and execution

Data tracking and performance analysis

Continuously optimize strategies to improve account engagement and reach efficiency.

Manage local brand ambassadors (experience officers), develop tiered collaboration strategies, and identify authentic local advocates.

Encourage high-quality UGC content and organize offline activities such as fan meetups and product experience events to drive deeper online-offline user engagement.

Develop and oversee local community strategies to enhance user engagement and retention.

Monitor market sentiment and brand reputation in real time. Respond promptly to negative feedback or crises to maintain a positive brand image.

Manage daily operations of the local team, coordinate closely with headquarters, provide market insights, and ensure effective localization and execution of HQ marketing strategies to achieve regional business goals.

เพศ : ไม่ระบุ

อายุ(ปี) : 25 - 40

ระดับการศึกษา : ปริญญาตรี ขึ้นไป

ประสบการณ์(ปี) : 3ปีขึ้นไป

Bachelor’s degree or above preferred (Associate degree minimum). Proficient in Chinese and the local language of the assigned country (Thai / Indonesian / Vietnamese); fluent English is a plus.

At least 3 years of experience in social media operations. Familiar with local mainstream platforms and marketing ecosystems. Experience in fast fashion consumer goods (bags, footwear, apparel, accessories, cosmetics) is preferred.

Strong content sensibility with hands-on experience managing local official accounts. Knowledge of paid media rules is required.Capable of: Developing KOC tiering and collaboration strategies

Building and managing communities

Planning and executing offline events

Understanding local consumer insights

Monitoring public sentiment and handling negative feedback

At least 1 year of team management experience is preferred. Strong teamwork, ownership, self-motivation, communication, coordination, and problem-solving skills are essential.

ทำงานสัปดาห์ละ 5 วัน

ค่าตอบแทนพิเศษ

ค่าทำงานล่วงเวลา

เงินโบนัสตามผลงาน

ประกันสังคม

ตามข้อตกลงของบริษัท

ชื่อผู้ติดต่อ : HR

เบอร์ผู้ติดต่อ : 0619179765

บริษัท ทีเอช-มิยิง จำกัด
เลขทะเบียนนิติบุคคล 0105567109970
เลขที่ 1091/150 อาคารซิตี้ลิ้งค์ชั้น 7 ตึกซี ห้อง 701
ถ.เพชรบุรีตัดใหม่ แขวงมักกะสัน เขตราชเทวี กทม. 10400 แขวงมักกะสัน เขตราชเทวี จังหวัดกรุงเทพมหานคร 10400 ประเทศไทย