Content Strategy Development: Design and implement a comprehensive content strategy across multiple platforms to align with company goals. This includes creating standardized processes for content production (e.g., script libraries, material databases, case studies) to enable scalable output of high-quality content.
Social Media Matrix Management: Build and manage the company’s social media account matrix (including platform and project-specific accounts), developing tiered operational strategies (e.g., 孵化号/incubation accounts, 主力号/core accounts, 标杆号/benchmark accounts) to optimize reach and engagement.
Live Streaming and Video Operations: Oversee live streaming initiatives and video content production, including 主播管理/anchor management and 线索转化/lead conversion, to enhance audience interaction and drive sales.
KOL and Influencer Collaboration: Establish and maintain relationships with key opinion leaders (KOLs) and influencers in the real estate sector to amplify brand messaging and expand audience reach.
Data-Driven Optimization: Monitor, analyze, and report on performance metrics (e.g., fan growth, conversion rates, engagement levels) to refine strategies and improve ROI. Use tools to track and optimize campaign effectiveness.
Private Domain Traffic Management: Manage and grow private domain traffic through tools like enterprise mini-programs (e.g., 明源, 思为, 原圈) to enhance customer retention, operational efficiency, and 裂变营销/referral marketing.
Cross-Departmental Coordination: Collaborate with sales, marketing, and other departments to ensure integrated campaigns and alignment on objectives. Lead digital marketing teams and provide training and mentorship to team members.
Innovation and Trend Awareness: Stay updated on industry trends, emerging platforms, and new technologies (e.g., AI tools) to innovate and keep the company’s marketing efforts competitive.
คุณสมบัติ
เพศ : ไม่ระบุ
อายุ(ปี) : 25 - 45
ระดับการศึกษา : ปริญญาตรี ขึ้นไป
ประสบการณ์(ปี) : 3 - 5
คุณสมบัติด้านความรู้และความสามารถ
Education: Bachelor’s degree or higher in Marketing, Communications, Real Estate, or a related field.
Experience: At least 3-5 years of experience in digital marketing, content creation, or social media management, preferably within the real estate industry. Experience with team management or central platform (中台) construction is highly desirable.
Proficiency in social media platforms (e.g., 抖音, 小红书, 视频号) and their algorithms.
Familiarity with digital marketing tools (e.g., for data analysis, private domain management) and content creation software (e.g., Photoshop, video editing tools).
Ability to develop and implement standardized operational processes (SOPs) and incentive mechanisms to boost team performance.
Industry Knowledge: Strong understanding of real estate market dynamics, customer behavior, and marketing trends. Experience with real estate-related content, such as property reviews, buying guides, and 直播活动/live streaming events.
Soft Skills: Excellent communication, negotiation, and leadership skills. Ability to work under pressure, manage multiple projects, and drive results in a fast-paced environment.
Experience in building social media accounts from scratch, with proven success in growing followers (e.g., accounts with 10,000+ fans).
Existing relationships with KOLs, influencers, or media resources in the real estate or home decor sectors.
Experience in organizing large-scale marketing campaigns (e.g., property openings, brand events) and leveraging matrix accounts for coordinated promotions.
Soft Skills: Excellent communication, negotiation, and leadership skills. Ability to work under pressure, manage multiple projects, and drive results in a fast-paced environment.
สวัสดิการ
ตามข้อตกลงของบริษัท
สวัสดิการอื่นๆ
1.สวัสดิการประกันสังคม 2.ตรวจสุขภาพประจำปี 3.ลากิจ 3 วันต่อปี 4.ลาพักร้อน 6 วันต่อปี 5.ชุดยูนิฟอร์มพนักงาน 6.Staff Party 7.Birthday Party
