2014
Last Position : Marketing and Business Development Department Manager
Period :
July 2014 to
December 2018
Job Description :
Stategic Business 1. Starting from direction 5-year strategic,plan for sales growththe business of selling pigs and pork 2. Market Research to find opportunities, new potential business channels,to develop, expand the business continuously,Investment assessment,estimated income,related costs,breakeven point,competitor,risk assessment. 3. Plan for business expansion,managing the area for building a new factory,find business partners In the target area.Together with the project team to complete the project. Sales 1.Manage and coach on expansion TT,indutry,Modern Trade,Food service channel. Visiting customer of key account 2. Sales data analysis,selling price by channel,gross profit margin. Including analysis of problems and results. Marketing 1. Marketing Strategy for Products Positioning: Segment & Targets. Manage and coach for drive target by marketing mixed (4Ps-8Ps) 2. Forecasting creates a target market share. 3. Create strategy,for sales channels in order to increase the average price.Reducing the sale of pork,increase the sales of pork meat to increase value.Reduce the proportion of sales via channels TT,industry.Expand the market and increase the proportion of sales channels modern tradeand food service with an average price Per unit higher.Cost management strategies that are involved. 4. Analyzing sales data such as sales,price, profits,quantity of product demand each distribution channelas product allocationplanwell ,inventory management, transportation and logistics,profit, analysis of problems and results.