2021
Business Type : Manufacture and distributor.
Last Position : Marketing Officer
Period :
March 2021 to
April 2026
Job Description :
Distributor of electrical appliances (air conditioners)
-eview product specifications to prepare product catalogs in collaboration with the design team
-Develop online marketing strategies and create creative content, including a monthly content calendar, and plan team management for creative design and media production to ensure suitability for various online channels within the allocated budget
-Manage sales operations across online platforms, from order processing to customer service, including platform promotions on Shopee, Lazada, TikTok, and the website. Monitor external market trends as well as competitors
- Analyze sales and overall performance, manage pages and evaluate performance, and run ads (Google Ads, Facebook, TikTok, YouTube, LINE OA) to increase reach and engagement. Use the results to summarize insights and continuously refine strategies through market and consumer behavior analysis to achieve maximum results.
- Plan and manage KOLs and influencers, and coordinate with various project teams for product reviews.
- Integrated Marketing Develop campaigns that connect both online and offline channels to expand the customer base, increase brand awareness, and build a positive brand image in the eyes of customers.
-Apply a CRM system for point accumulation, coordination, and control to ensure alignment with the planned strategy across various online media channels, while updating and maintaining an overall view of all company website data.
-Experienced in managing modern trade channels.
- Coordinate supplier and agency sourcing, quality control, and delivery of video Catalog, brochures, flyers, and promotional merchandise
Outdoor media: billboards, posters, and advertisements on public transportation to build wide-scale awareness
Broadcast media: television and radio advertising
Event Marketing: Organize and participate in activities such as product booths, trade shows, and seminars,