Preview Resume

2023

Business Type : Food & Drink Industry

Last Position : Brand Marketing Shop Manager

Period : June 2023  to  Present

Job Description :

Strategic Executive Liaison: Acted as the primary interface between Regional Executives and internal senior management. Developed and implemented a seamless communication framework that aligned global mandates with local operational capabilities, ensuring 100% mission synergy and friction-less collaboration.

NPD & Campaign Roadmap Co-Creation: Partnered directly with HQ to co-design the annual marketing roadmap, ice cream menu innovations, and exclusive Thailand menus. Facilitated smooth inter-departmental workflows (Production, Procurement, Admin) to transform global concepts into profitable local realities.

Corporate Partnerships & Revenue Generation: Secured and managed high-impact promotional partnerships with top-tier brands including Samsung, Feverly, KTC, and CPN, independently driving over 6M THB in cumulative revenue (2023-2026).

Strategic Funding & Global Negotiation: Successfully negotiated with HQ to secure over 460,000 THB in additional marketing subsidies. Effectively utilized these funds to support local campaigns and premium giveaways, generating an additional 3M THB in direct sales.
Financial & Pricing Leadership: Spearheaded P&L analysis and established a data-driven Pricing Strategy that catalyzed a 70% YoY growth in beverage sales (1.1M THB) while optimizing the overall bottom line.

Cost Leadership & AI Innovation: Engineered a 50% reduction in annual marketing spend (under 1M THB) by replacing expensive agency workflows with internal Generative AI-driven production, saving up to 100,000 THB per major campaign.

Market Expansion & Results: Achieved a 167% growth in Handpacked Pint/Quart sales and grew the CRM base by up to 1,000 members monthly through hyper-targeted POSM and digital engagement (650k+ organic views).

Last Position : Digital Marketing Executive

Period : January 2023  to May 2023

Job Description :

- Develop and implement online marketing strategies specifically for skincare and supplement product lines, ensuring they align with brand goals.
- Focus on high-ROI affiliate marketing channels, particularly on platforms like TikTok and Shopee, to drive traffic and sales.
- Utilize data analytics to inform product positioning, ensuring that marketing efforts resonate with target audiences and maximize engagement.
- Monitor and evaluate the performance of marketing campaigns, making adjustments as needed to enhance effectiveness and return on investment.
- Collaborate with creative teams to produce compelling content that highlights product benefits and encourages consumer action.

2015

Last Position : Freelance Photographer

Period : March 2015  to January 2023

Job Description :

- Deliver high-end visual consulting services, collaborating closely with clients to understand their needs and ensure their vision is realized.
- Create stunning commercial photography for prestigious global companies like McKinsey and Takeda, capturing their brand essence in every shot.
- Ensure that all visual assets produced adhere to the highest international quality standards, reviewing each piece meticulously to maintain consistency and excellence.
- Work with clients throughout the project lifecycle, providing guidance and feedback to optimize visual impact and effectiveness in their marketing strategies.

2014

Last Position : Digital Marketing Executive

Period : May 2014  to March 2015

Job Description :

- Oversee the digital media channels, including the website and social media platforms like Facebook and Instagram, to ensure engaging content and effective communication.
- Analyze sales data for magazines and e-books, identifying trends and implementing strategies to enhance revenue.
- Revise and expand distribution channels to effectively reach and serve the target audience, ensuring optimal delivery.
- Manage the member subscription database and track activities to maintain engagement and retention.
- Collaborate with distributors to ensure smooth operations and timely delivery of products.
- Support the marketing plan by contributing ideas and strategies that align with overall goals.
- Capture high-quality photographs for magazine columns to enhance visual appeal and attract readership.

2013

Last Position : Trade Service Specialist

Period : May 2013  to May 2014

Job Description :

- Advise consultants on the most effective methods for processing international payments to ensure customers receive accurate information.
- Build and maintain strong relationships with customers by regularly communicating and addressing their needs and concerns.
- Collaborate with all relevant parties to ensure that customer transactions are completed safely and efficiently, monitoring each step of the process for security and satisfaction.

2012

Last Position : System Developer

Period : April 2012  to September 2012

Job Description :

- Managed the input of the fleet data.
- Checked the accuracy of the operational data.
- Reported the fleet performance to top management.
- Developed the information system and work process.
- Created the report for the accident, and responsible for the counter-measure.
- Handle technological problems IT, computer, network.
- Performed trailer maintenance.
- Meeting with the car companies Toyota and Nissan, and report the journal after the meeting.
- Coordinated with Toyota Transport Thailand TTT in Special Safety Campaign.
- Presented some topics to the drivers in the meeting.