Job Description

• Co-develop digital strategy with brands, as part of their annual marketing plans. Develop brand digital priorities (including website engagement optimization, new product launches/restages/campaign integrations, brand activations within a new platform) and gain alignment across Malee Brand business teams - Co-develop with the brand teams the digital consumer journeys across all consumer touch (by phone, social, etc. ) that reach relevant audiences, leveraging own media and digital content platforms (e. g. websites, apps, mobile) - Lead the execution for digital process innovation & develop and implement digital project portfolio to drive the best ROI & efficiencies in term of cost saving and revenue generation - Fully leverage the insight and data from across multiple technologies/ digital tools/ platforms at every point of the integrated journey (P2P) to perform advanced analytics - Lead translation of Customer & Channel and Brand Plans into data insights driven national e-commerce strategy with clear business priorities and roadmap, targets and related online activities for each account. Align with marketing and sales teams - Lead development of E-commerce insights and expertise within local team and broader organisation, providing data analysis and insights reports of online sales activities, incl. key digital KPIs - Analyses ratings & views to further enhance the online consumer experience. Closely monitor consumer - Project coordination among clients, internal, and media suppliers - Monitor ad delivery and recommend campaign optimization options to ensure successful campaign delivery.

Job Description

• Lead social media platform strategy, including maintaining platform playbooks and roadmaps - Work with digital agencies to develop social media plans and oversee production and implementation of social media campaigns/contents - Partner with internal stakeholders, including Communication, Product, Marketing and Brand teams to implement the social communications plan - Identify opportunities for innovation in emerging social channels and develop plans to test-and-learn, while maintaining owned platforms and channels - Work closely with external stakeholders and social listening team to manage crisis and ad-hoc issues.

Job Description

• Media planning (online - Offline) - Develop media buying briefs based on client goals and objectives (online - offline) - Independently develop online media plans (display, programmatic, mobile, video, social, sponsorships, etc. ) and present to clients - Lead the tactical implementation of media plans - Manage media campaigns, optimize placements and ensure proper budget pacing - Demonstrates value against all initiatives by providing monthly/quarterly metrics reports - Develop new marketing services and refine processes.

Job Description

• Optimization of the campaign in the adwords mcc - To provide outstanding service and support to Googleʼs advertisers, publishers and users - To provide strategic advice and help solving issues by working closely, in a consultative role, with client portfolio - To implement creative ways to improve client relationships and promote other Google products.