Job Description

• Develop and implement strategic public relations plans to enhance the company's image and strengthen its relationship with the media and the public - Coordinate and manage media relations, including press releases, interviews, and press conferences to communicate company news effectively - Oversee the creation of content for both traditional and digital media platforms, ensuring consistency with the company s branding and messaging - Monitor media coverage and prepare detailed reports to assess the impact of PR activities on the company s reputation - Build and maintain strong relationships with key journalists, bloggers, and influencers to secure positive media exposure - Collaborate with internal teams, including marketing and corporate communications, to ensure alignment of public relations strategies with overall business objectives - Organize corporate events, sponsorships, and community outreach programs to enhance brand visibility and goodwill

Job Description

• Develop and manage annual marketing plans and strategies to serve business plans - Develop marketing campaigns and promotions to stimulate purchase intention - Develop marketing communications plans covering offline and online channels to reach the target with effectiveness and cost efficiency - Oversee team to provide guidance and ensure operational works are seamless and achieve setting KPIs

Job Description

• Geared positive reputation and amplified corporate news toward online and traditional press, focusing on lifestyle column - Developed public relations strategies on communication concepts/ideas to design PR plans and frameworks - Supported corporate and marketing activities in both vertical and horizontal aspects by emphasizing on PR functions e. g. press conference, press trip, group interview, and etc - Created and conducted corporate related contents prior to release e. g. press release, photo caption, news scoop, MC and TV program scripts, and etc - Controlled budgets and implementation frameworks by timelines to complete working flows - Managed press relationship to build strong network for the company s news - Monitored corporate news clippings as post-PR evaluation and competitors movements to report to management

Job Description

• Managed and conducted overall marketing communications of the Supermarket department (Gourmet Market & Home Fresh Mart) - Managed marketing proposal for budget setting to implement to marketing communications plans - Developed and directed Art & Design team on marketing communications concepts, message and visual tonality - Provided campaign brief to distribute responsibilities to internal teams (Merchandising, Art and Design, Media, PR, and Event) to consolidate their best outcomes for implementation plan - Managed advertising elements for monthly promotions e.g. decoration, POP signage, and etc - Controlled budgets and implementation frameworks by timelines to complete working flows - Researched and analyzed on competitors advertising & communication

Job Description

• Geared positive reputation and amplified corporate news toward public via press & media - Developed public relations (PR) strategies on communication concepts/ideas to design PR plans and frameworks - Created and conducted corporate related contents prior to release e.g. press release, photo caption, scoop, MC and TV program scripts, and etc - Supported corporate and marketing activities by emphasizing on PR functions e.g. press conference, press trip, group interview, and etc - Controlled budgets and implementation frameworks by timelines to complete working flows - Monitored corporate news clippings as post-PR evaluation and competitors movements to report to management

Job Description

• Geared positive reputation and amplified corporate news toward public via press & media - Developed public relations (PR) strategies on communication concepts/ideas to design PR plans and frameworks - Created and conducted corporate related contents prior to release e.g. press release, photo caption, scoop, MC and TV program scripts, and etc - Supported corporate and marketing activities by emphasizing on PR functions e.g. press conference, press trip, group interview, and etc - Controlled budgets and implementation frameworks by timelines to complete working flows - Monitored corporate news clippings as post-PR evaluation and competitors movements to report to management

Job Description

• Responsible for strengthening the public image of Emporium Shopping Complex through strategic public relations activities and media communications. Coordinated with print, broadcast, and online media to distribute corporate news, promotional campaigns, and event-related information. Supported marketing and event initiatives to enhance brand visibility and public awareness. Monitored media coverage, compiled press clippings, and analyzed communication effectiveness to report outcomes and insights to management, ensuring alignment with corporate communication objectives.

Job Description

• Worked closely with the Media Planning team to develop and execute television media buying plans that aligned with campaign objectives and budget requirements. Analyzed audience behavior and viewing patterns to optimize TV spot selection and scheduling for maximum reach and cost efficiency. Coordinated with TV stations and media partners to negotiate rates, confirm placements, and ensure accurate execution of broadcast schedules. Monitored campaign performance and delivery to ensure effectiveness and compliance with planned media strategies.