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Digital Marketing Manager -------- responsible for the overall planning of digital marketing in Thailand Device
Primary Purpose:
To establish the online presence of Huawei Thailand, To increase brand awareness of Huawei Thailand Device through digital channel and strengthen brand proposition through multiple digital communication platforms such as brand site, social media and e-commerce.
Key Responsibilities:
•Develop the overall strategy of Huawei Thailand Device digital marketing with marketing goals aligned to Huawei Global digital strategy.
• Convey Digital strategy into media planning and buying process, optimize the investment model of Paid-Owned-Earned to obtain competitive SOV and maximize ROI.
• Develop Thailand Device strategic digital campaign and deliver the consistent brand message to online target audience.
• Develop local digital initiatives based on the understanding in Thailand digital evolvements and the insight of regional online target to drive the local relevance of Huawei brand to customer.
• Develop social media strategy and set up Huawei position in the smartphone market. Consistently explore and experiment new social media platforms to capture the newest trend of online consumer behavior
• Develop Huawei e-commerce business model, build ownership on Huawei online stores and lead the cross function teams to develop online strategy, promotion activity, third party management and service optimization.
• Analyze performance with on-going measures such as online traffic, brand awareness, effectiveness of online traffic that impacts offline store.
• Perform weekly planning analysis, review and improve return on advertising spend (ROAS).
• Integrate digital communication with other marketing communication platforms such as PR, CRM, and Retail Marketing to deliver a 360 approach.
• Identify the strength and opportunity of individual direct reports. Develop working plan to improve both professional capability and managerial skill. Grow the team Huawei Thailand Device business success.
• Build strong network and relationship with Huawei headquarter in Shenzhen, China.
Education & Experience:
• Degree in marketing, business communication or related field, with more than 8 years of experience in digital marketing.
• Good communication skill in English.
• Understand consumer behavior, capable of conducting research and analysis, a keen manager with both consumer and commercial market knowledge and excellent brand management.
• Familiar with the characteristics of new media and marketing, network operations and extensive planning experience.
• Had worked in the international digital marketing company, preferably with at least 5 years of work experience as a manager.
• Deep understanding and insight on digital dynamic in Thailand market.
• Experience in developing digital framework, managing brand site, social media, and e-commerce, executing plans and managing online marketing vendors (i.e. media agency, and content production house).
• Ability to lead and influence at all levels across the organization.
• Team management and leadership
• Have experience in PR, creative content creation (PR article, brand article, product article and event article etc.)
โทร. : 026957400 ต่อ 5899 
