Head of Marketing

รายละเอียดงาน

รูปแบบงาน : งานประจำ

จำนวนที่รับ : 1 ตำแหน่ง

สถานที่ปฏิบัติงาน : กรุงเทพมหานคร(เขตจตุจักร)

เงินเดือน(บาท) : ตามตกลง

วันหยุด : วันอาทิตย์

เวลาทำงาน : 08:00 - 17:00

เวลาทำงานอื่น : ไม่ระบุ

หน้าที่ความรับผิดชอบ

• ฺBrand Strategy & Corporate Communication Develop and implement long-term brand strategies to strengthen awareness, desirability, and premium perception the market. Oversee all brand touchpoints to ensure consistent brand voice, identity, and positioning in ATI, BTL, and channels. Build brand equity through storytelling, emotional connection, and positioning aligned with global brand values. Lead corporate communications including public relations, executive communication, and crisis response management. Manage agency partners (creative, PR, media, research) and ensure brand-aligned output.
• Product Planning & Lifecycle Management Lead product lifecycle strategy across all vehicle lines, including new model introduction, refresh, and run-out. Analyze market trends, customer insights, competitor offerings, and segment dynamics to define product positioning feature sets Work closely with the RHO on volume planning, model mix, pricing strategy, and homologation requirements. go-to-market strategy for product launches: launch roadmap, messaging framework, marketing toolkit, and and Conduct post-launch performance tracking and recommend mid-cycle enhancements or campaigns to sustain momentum.
• Digital Marketing & Customer Experience Own the digital marketing strategy across performance marketing, website management, SEO/SEM, display, social, and video. Drive awareness-to-conversion campaigns across paid, owned, and earned media channels. Manage the website as a lead-generating platform, ensuring smooth user experience, content relevance, and lead into CRM. Leverage marketing automation and retargeting to increase conversion rates and reduce cost per lead (CPL). Partner with sales teams to align digital strategies with dealer lead management and showroom conversion.
• CRM & Data-Driven Marketing Oversee CRM strategy, Including customer segmentation, personalized campaigns, loyalty communication, and database growth. Define and optimize customer journey touchpoints from awareness to post-sale. Implement analytics tools to monitor campaign performance, customer engagement, and funnel behavior. Utilize first-party data and behavioral insights to improve targeting and ROI. Lead adoption of advanced marketing technologies (e-g, CDP, DMP, dynamic creative, Al-based targeting).
• Dealer Marketing Enablement Develop and roll out local marketing playbooks, event templates, and showroom activation plans for dealers. Support dealers in executing campaigns, promotions, test drive events, and community engagement activities. Approve dealer co-op claims, track fund utilization, and ensure alignment with brand standards. Conduct regular dealer marketing reviews and training to uplift local marketing capabilities. Provide dealers with digital tools, creative assets, and campaign support aligned with national strategy.
• Events, PR & Experiential Marketing Manage large-scale national events: auto shows, customer roadshows, launch events, press Build strong relationships with media and key influencers to ensure positive brand coverage. Design experiential marketing strategies that create emotional connection and brand loyalty. Integrate product immersion activities across offline and online environments.
• Budget Management & Reporting Develop the annual marketing budget and allocate across brand, digital, product, dealer, and channels. Monitor campaign ROI, cost per lead/sale, and media efficiency using real-time dashboards. Prepare monthly and quarterly reports for executive review, including KPls, brand performance, product contribution, and digital reach Continuously optimize spend mix to maximize return and support business objectives.
• Cross-Functional Leadership Collaborate with Sales, Aftersales, Network Development, and Finance to ensure aligned execution of marketing activities. Coordinate with product, regional, and RHQ stakeholders for launch timing, campaign execution, and compliance. Act as the marketing lead in cross-functional business reviews, launch teams, and corporate strategy sessions.

คุณสมบัติ

เพศ : ไม่ระบุ

อายุ(ปี) : 30 ปีขึ้นไป

ระดับการศึกษา : ปริญญาตรี ขึ้นไป

ประสบการณ์(ปี) : 1ปีขึ้นไป

อื่นๆ : ไม่ระบุ

คุณสมบัติเพิ่มเติม

• To lead the end-to end marketing function with strategic ownership over brand positioning, product Iifecycle management, digital marketing customer journey design, and dealer marketing enablement, This responsible for bulling a strong automotive brand, enhancing product desirability. driving lead generation, and supporting retail conversion through omni-channel and data-driven campaigns.

สวัสดิการ

• ประกันสังคม

สนใจสมัครงานตำแหน่งงานนี้กรุณาติดต่อ

ชื่อผู้ติดต่อ : คุณพรนภา

เบอร์ผู้ติดต่อ : 0802486599

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