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2567

ตำแหน่งงาน : Marketing Manager

ระยะเวลา : กันยายน 2567  ถึง  ปัจจุบัน

รายละเอียดงาน :

Strategic Marketing Planning:
Direct report : Country Director

Responsibilities:
- Developed multi-market marketing and commercial strategies for CLAWSET and URBANMOOF, strengthening brand positioning, increasing recall by 25%, and accelerating penetration across Thailand, Indonesia, and the UAE.
- Designed and led end-to-end growth strategies across online, offline, B2B, and B2C channels, aligning marketing and sales to deliver measurable revenue impact and sustainable channel performance.
- Directed integrated digital and retail marketing initiatives, boosting online traffic by 35%, reducing CAC by 20%, and ensuring cohesive customer experience through strong cross-functional collaboration.
- Oversaw performance marketing ecosystems—including SEO, SEM, social media, and influencers—driving 2× GMV growth within seven months.
- Strengthened brand reputation and market presence through PR leadership, media relations, and representation at major international exhibitions; built strategic relationships with key industry stakeholders.
- Led flagship events and trade activations, enhancing B2B partnerships, expanding retail distribution opportunities, and deepening B2C engagement across core markets.
- Managed multi-million THB annual budgets with disciplined cost control, consistently meeting ROI targets and improving overall marketing efficiency.

ตำแหน่งงาน : Marketing Director

ระยะเวลา : มกราคม 2567  ถึง สิงหาคม 2567

รายละเอียดงาน :

Responsibilities:
- Strategic Leadership: Developed and executed high-level marketing strategies aligned with company objectives, resulting in brand growth and regional market expansion.
- Campaign Execution: Led end-to-end marketing initiatives across digital and traditional channels, increasing customer engagement by 25% within 6 months.
- Team Management: Directed and mentored a high-performing team of 12 marketers, cultivating a collaborative and high-output work environment.
- Budget Oversight: Managed annual marketing budget of over THB 2.8 million, optimizing spend efficiency and achieving a 3x average ROI.
- Business Collaboration: Partnered with the AVP and C-level executives to co-create integrated business and marketing strategies, driving alignment across departments.
- Market Intelligence: Conducted ongoing market and competitive analysis to identify key opportunities, leading to successful product repositioning and category expansion.
- Stakeholder Engagement: Built and maintained strategic relationships with key partners, agencies, and influencers, extending brand visibility and partnership value.
- Industry Innovation: Integrated emerging marketing technologies and best practices to strengthen campaign impact and ensure the brand’s competitive edge.
- Corporate Representation: Acted as brand ambassador.

2557

ตำแหน่งงาน : Senior Marketing manager

ระยะเวลา : สิงหาคม 2557  ถึง กรกฎาคม 2565

รายละเอียดงาน :

Responsibilities:
- Set clear departmental goals, monitor progress, and evaluate results to ensure alignment with organizational mission and objectives.
- Develop and implement policies, strategies, and plans that support the company’s vision and business goals.
- Manage and control budgets (P&L, A&P) to maximize ROI and meet financial targets.
- Oversee execution of integrated marketing strategies, including campaigns, events, digital marketing, advertising, and public relations.
- Collaborate closely with the sales team to provide tools, materials, and presentations that enable achievement of commercial objectives.
- Organize and lead teams efficiently following Board of Directors’ guidelines.
- Design and manage customer service systems for both existing and new clients to ensure satisfaction and retention.
- Partner with Sales Department to drive revenue growth across multiple channels: Traditional Trade, Modern Trade, and Agents.
- Train and develop sales teams and distributors to consistently meet and exceed targets.
- Manage product portfolio to optimize market share and profitability.
- Oversee marketing materials (POSM) and product-related activities to enhance brand visibility.
- Coordinate promotional campaigns and activities in collaboration with Sales to boost product sales.
- Conduct market research to identify opportunities and expand product reach.
- Build brand awareness through TV commercials, marketing tools, radio programs, and social media platforms.
- Lead market surveys for current products and potential new developments.
- Manage event activities supporting new launches and existing products, including mobile roadshows, booths, and cash vans.

2554

ตำแหน่งงาน : marketing manager

ระยะเวลา : ตุลาคม 2554  ถึง กรกฎาคม 2557

รายละเอียดงาน :

Responsibilities:
- A special Project Manager of the company such as, Burirum United, Southern Bus Terminal and TOPs Supermarket.
- Joint and planning to create a promotions activities for company's products.
- Joint a research in the market area to expand product selling.
- Spread brand awareness to the customer to help increase sales through the media.
- Create Brand awareness through advertising.
- Design and create the radio advertising, according to the company's policy.
- Purchase the media according to the company policy (such as radio, TV, Media, Social Media).
- Design , create and update the company's Website

2538

ตำแหน่งงาน : Assets Manager

ระยะเวลา : มกราคม 2538  ถึง กันยายน 2554

รายละเอียดงาน :

Responsibilities:
- Employee’s training and develop working power to staff.
- Devise creative and cost-effective incentive that increased employees satisfaction and productivity.
- Analyze the environment of business for creating and preparing the marketing program.
- Create promotions activities for sale stimulation the products.
- Manage and solve customer’s problems.