2556
ตำแหน่งงาน : PR & Marketing Manager (Digital Marketing & Offline Marketing)
ระยะเวลา :
ตุลาคม 2556 ถึง
ปัจจุบัน
รายละเอียดงาน :
- Create 360 degree of digital marketing plan, online campaign, online advertisement, promotion and other related to achieve as organizational goals. - Manage digital marketing strategic planning to achieve as organizational goals, for all related with online marketing. Ex. Budget, Public relations, Presentation Format, Competitor analysis., Brand awawareness, Online advertising, Online traffic , Value of investment analysis for each brand, etc.. - Manage and oversee all digital marketing channels, including social media, ensuring brand consistency and alignment with individual marketing goals. - Plan, execute, and analyze digital marketing campaigns for each business segment, considering their distinct target audiences and objectives. - Manage and planing marketing strategy for e-commerce platform, Marketplace platform (Lazada, Shopee, Amazon, EBay), Social commerce (Facebook Shops, Instagram Shopping, Line Shopping, TikTok Shop). - Create effective advertisement through media script, advertorial, as well as prepare rerated material. - Developing and implementing digital marketing strategies, display ads, SEO, SEM and Pay Per Click (PPC). - Execute and manage paid advertising campaigns through all digital platforms. - Control and manage event/ road show. - Analyzed market overview analysis, competitor analysis and implement timeline and action plan strategy. - Maintain good relationship with existing client. - Prepared the summary of performance report and proposed to management level.(Weekly, Monthly, or Campaign) - Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.