2568
ประเภทธุรกิจ : ค้าปลีก
ตำแหน่งงาน : Business Development Officer
ระยะเวลา :
มกราคม 2568 ถึง
ปัจจุบัน
รายละเอียดงาน :
Financial & Performance Analysis
• Monthly Performance Reporting: Analyzed tenant sales performance against budgets using YoY, MoM, and YTD metrics; identified key drivers and external factors impacting operational outcomes.
• Revenue Planning & Budgeting: Developed and managed annual revenue budgets for The Promenade, optimizing tenant mix strategies to maximize rental income and achieve financial targets.
• Traffic Analysis: Analyzed weekly customer foot traffic across 6 shopping centers, benchmarking against MoM, YoY, and Pre-COVID data to pinpoint critical factors influencing visitor trends.
Pricing Strategy & Asset Valuation
• Rental Pricing Structure: Evaluated internal and external variables to determine rental structures for Terminal 21 Pattaya and The Promenade, categorized by unit size, zoning grade, and trade category for lease renewals and new acquisitions.
• Zoning & Grade Evaluation: Developed KPIs for shopping mall space valuation by analyzing prime location, visibility, accessibility, and footfall density.
• Advertisement Media Pricing: Conducted visibility and location audits for indoor and outdoor media signage to establish competitive pricing structures.
Leasing & Business Development
• Lease Management: Managed lease renewal processes, including drafting proposals and negotiating terms or terminations based on tenant rent-to-sales ratios and financial viability.
• Vacancy Management: Monitored and reported on vacant spaces, collaborating closely with the Sales team to execute strategic leasing plans for new prospects.
• Tenant Prospecting: Identified high-potential brands and market trends to support sales teams in acquiring tenants that align with target customer segments.
• Renovation Project Management: Coordinated space renovation projects by liaising between Sales, Engineering, and Tenant Relations to manage budgets, timelines, and stakeholder expectations.
Market Research & Insights
• Tourism Trend Analysis: Monitored and forecasted international tourist arrival trends and macro-environmental factors impacting the Thai retail landscape.
• Consumer Insights: Designed and executed online surveys to analyze customer spending behavior and preferences at Terminal 21 Pattaya.
• Competitive Intelligence: Performed comprehensive competitor analysis through secondary research and on-site field surveys to identify market threats and opportunities.
• Business Opportunity Identification: Analyzed market gaps to identify and propose new development opportunities for the company’s retail portfolio.