รายละเอียดงาน

• 1.Strategy planning of product portfolio (Drive product portfolio optimization and new product launches across )
• 2. Market Analysis & Opportunity AssessmentConducted detailed market research to estimate potential by product segmentation—analyzing car parc, replacement cycles, user behavior, and competitor positioning (price, USPs, added value). Assessed first-mover vs. second-mover advantage. 3. Agile Product Development & Time-to-Market ExecutionWhat space analysis, OE Reference, Product dimension, Product development and testing (By phase), Production and Shipping Leadtime, Promotion, Yearly Timeline
• 4. Brand Positioning & Pricing StrategyManage Price structure by channel or QTY, Loyalty program, Brand Positioning (Also include, Higher and lower) and Set up Base Margin for each product category.
• 5. Customer & Market Intelligence CollectionWorked closely with sales teams to gather market insights and product feedback. Analyzed competitive landscape, promotions, new product launches, and updated Master Data (OE & competitor cross-references). 6. Supplier Collaboration & Product DevelopmentCoordinated with multiple suppliers to improve existing part numbers and develop new SKUs. Led initiatives in pricing negotiation, cost optimization, and market-fit assessments. 7. Inventory Forecasting & Supply Chain CoordinationPartnered with demand planning and logistics teams to forecast stock levels using sales data, safety stock thresholds, and lead times. Applied ABC analysis for inventory optimization. 8. Go-to-Market Strategy & Product Launches. taking a main role for launching new products, Create selling point that give advantage over competitor, Ensure consistent product messaging through close coordination with global and regional product teams, drive projects for product line efficiency and profitability
• 9. Sales Enablement & Product CommunicationSupported sales teams with essential data, product specs, value propositions, and playbooks. Developed impactful sales materials that clearly communicated competitive advantages. (Follow global brand message and adapt to local market) 10. Supervise on the profit and loss of the product portfolio.