รายละเอียดงาน

• Lead strategic research, data analysis, and art direction while collaborating with junior team members to create always-on content. Focus on strengthening brand positioning and delivering consistent messaging that increases brand awareness and recognition across multiple social media platforms, supporting long-term brand growth and engagement.

รายละเอียดงาน

• - Developed a B2B marketing and communication strategy about corporate mental well-being by using data-driven insights to promote products and boost sales through online commercial marketing materials to boost lead sales. For example, content marketing, lead ads, email marketing, SEO marketing, video marketing, and more on online platforms in bilingual (Thai and English).
• - Analyzed data as a data solution to develop a B2B marketing strategy and product service about corporate mental well-being to solve the mental well-being pain points for our clients in various industries (For example, Aviation, Engineering, Banking, Luxury brand, Lawyer, and more) with psychologists and product designs as a digital marketing analytics.
• - Utilized data-driven insights to achieve 45% organic brand awareness through always-on content before ads which helped cut paid media costs and support inbound marketing campaigns effectively that generated quality leads and boosted sales by 30% in 2 months.
• - Rebranded by developing online marketing and communication strategy by utilizing SWOT, consumer insight, competitor analysis, and more to develop the brands corporate identity on social media which helped to increase new followers by 65% for the brand since rebranding.
• - Researched information related to the brand and product (corporate mental well-being and corporate psychology) to ensure online marketing materials remain up-to-date and relevant to the target audience. Also researched industry market trends (corporate mental well-being and corporate psychology) and analyzed competitors to develop ideas for a B2B marketing - strategy, online commercial marketing materials, and online advertising campaigns.

รายละเอียดงาน

• - Created always-on content that aligned the brand position to promote brand awareness brand recognition in social media
• and also developed creative idea marketing campaigns to promote campaigns for Thai and International clients from various brand industries such as womens health pharmaceuticals, food, kitchenware, and more.
• - Conferenced with internal and external teams to strategize content and develop a comprehensive marketing campaign - strategy.
• - Collaborated with the team to develop marketing campaign ideas (Online Onsite) and designed presentations for pitching ideas to clients.
• - Worked closely with media buying for digital platform ads and conducted keyword research using SEO tools to identify high-performing words that were aligned with the brands product and tailored SEO wording to content captions to engage target audiences and enhance visibility on digital platforms.
• - Researched information related to the brand and product to ensure content remains up-to-date and relevant to the target audience. Also researched industry market trends and analyzed competitors to develop ideas for strategic content and a marketing campaign.
• - Prepared pre-production (interview script & storyboard) and supervised the production team to ensure all videos and post-production aligned with the brand and client needs.
• - Worked closely with both internal and external creative teams to create online marketing communication materials (artwork content and VDO content) for each brand.
• - Tracked content performance to collect data to analyze and optimize future marketing strategies.
• - Prepared monthly reports on always-on content performance and analyzed data to identify opportunities for developing the next marketing strategies for clients.

รายละเอียดงาน

• - Developed B2C content marketing in bilingual (Thai and English) about lighting, furniture, and home decoration to promote products and boost sales both online (Facebook, Instagram, and LINE OA) and offline
• - Developed visual brand communication on social media (Brand voice - Visual content) to modernize and created bilingual (Thai and English) advertising copy for online content graphics, ads, and offline posters to effectively engage the brand's target audience
• - Worked closely with the marketing team to strategize annual content planning, monthly campaigns, and content pillars for each month to promote products and boost sales
• - Created Email marketing and provided media buying for Facebook and Instagram ads to promote marketing campaigns
• - Designed artwork, took a photo of the product, and filmed a short VDO to create online content as a Reels and Story VDO to promote products on Facebook, Instagram, Mailchimp, and LINE OA
• - Maintained and managed the content's visual representation on social media that aligns with the brands corporate identity
• - Evaluated the outcomes of each content across various social platforms and created a monthly content marketing report for the team to analyze and strategic next marketing plan

รายละเอียดงาน

• - Designed and wrote copy-headline for creating artwork advertising including brochures, business cards, catalogs, and more to effectively promote company products and services
• - Collaborated with other teams to gather information for executing the artwork
• - Reviewed and proofread the design for accuracy according to the company's guidelines and standards before publishing artwork online and offline